|Helena "Chaja" Rubinstein|
On 25 December 1872, the women of the world were given a Christmas present – Helena Rubinstein was born.
Shortly before she died, Helena Rubinstein gave her secretary some advice: “When I die,” she said, “buy stock. It will go up until they know what’s in my Will.”
She was, as always, right. Her stock did go up – until her Will was published.
Sitting in lotus-position isolated in her huge bed under satin sheets, wearing a $4 cotton nightdress, blue-black chignon unravelling down to the small of her back, she read the financial section of the newspaper every morning of her life – horn-rimmed spectacles sliding down to the tip of her nose. A giantess; less than 5 feet tall.
“The Nail Man” put in a bid (how could he not?), but Colgate got it and “sold it like soap”, sending the business plummeting to the depths.